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上一篇 / 下一篇  2009-05-23 12:00:14

新領馭4月16日上市,斯柯達昊銳大體也將於今年9月上市。為什麼在前後不到半年的時間裡,上海大眾要在中國車壇的中高級車市先後投下兩顆「原子彈」?究竟是什麼因素促使其如此惱羞成怒?

不如通過對比新領馭、昊銳與主要競爭對手雅閣和凱美瑞近三年的銷量數據探個究:

為了爭奪2006年在中高級車市的銷量冠軍,雅閣與領馭幾乎是在肉搏,但由於凱美瑞於06年6月才上市,所以,這種戰爭幾乎沒它的戲;不過07年裡,雖然領馭和雅閣更是開展了肉搏中的肉搏,最後兩者年度差距只有600輛左右,而凱美瑞卻異軍突起,問鼎了銷冠;08年的肉搏主角則成了雅閣和凱美瑞,領馭只是個看客。 

 


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